Tom Ford X. Brand identity and logo
for techwear collection
TECHWEAR IS CLOTHING FOR EVERYDAY LIFE WITH SPECIAL FABRIC, CONSTRUCTION AND PROPERTIES THAT ALLOW FOR BREATHABILITY, MOVEMENT, WATER-RESISTANCE AND COMFORT.
TECHWEAR AT ITS ESSENCE IS EXACTLY WHAT IT SOUNDS LIKE: "TECHNOLOGY" (SOMETIMES IN THE LOOSEST SENSE OF THE WORD) THAT YOU CAN WEAR IN THE FORM OF INTRICATELY CRAFTED CLOTHING DESIGNED BY A BUNCH OF PEOPLE WHOSE RALLYING CRY IS NEVER SACRIFICING FORM FOR FUNCTION. TODAY, THE BEST TECHWEAR PIECES—THE ONES YOU'RE MOST LIKELY TO SEE LUSTED AFTER ONLINE—COME WITH ENOUGH FUNCTIONAL DETAILS TO SATISFY EVEN THE MOST ARDENT GEAR WONK, WHETHER HE'S SPELUNKING HIS WAY THROUGH A CAVE OR SPEED-WALKING TO CATCH THE SUBWAY.
REF–S
METAMORPHOSIS SCHEME
LOGO GRID
COLLABORATIONS
ICON
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