ONE OF THE BIGGEST AND FAST-GROWING AUTOMOTIVE COMPANY IN ASIAN MARKET,
INDEPENDENT AND AUTHENTIC BRAND THAT IS ABLE TO SUCCEED ON A GLOBAL BASIS,
BENCHMARK AGAINST GLOBAL DESIGNS WITH REFINEMENTS THAT SHOW A HINT OF WHERE THEY COME FROM.
THEY SEE POLESTAR BRAND AS ONE OF THE MOST ADVANCED AND PROMISING CAR DEVELOPER IN THE WORLD
AND ALSO AS ONE THE MAIN COMPETITORS IN THE FUTURE,
THIS BRAND APPROACHED FIRSTSQUAD FOR SERVICE DESIGN AND CONCEPTUAL VISION
OF IN-CAR USER EXPERIENCE FOR THE FUTURE OF POLESTAR FULLY AUTONOMOUS VEHICLE.

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KEY INSIGHTS

 

 

THE MOBILITY OF THE FUTURE WILL BE MUCH EASIER, MORE FLEXIBLE AND MORE INDIVIDUAL FOR USERS.
THE CAR OF THE FUTURE WILL BE USED AND SHARED - "ON DEMAND”
THE INCREASING PENETRATION OF AUTONOMOUS VEHICLES WILL HAVE A VERY POSITIVE IMPACT ON SHARING CONCEPTS.
ASIA COULD BECOME THE LEADING MARKET FOR THE TRANSFORMATION OF THE AUTOMOTIVE INDUSTRY.
YOUNGER, TECHNICALLY SAVVY GENERATIONS WILL PLAY A KEY ROLE IN DRIVING THE TRANSFORMATION OF THE AUTOMOTIVE INDUSTRY.

PROCESS

 

 

OUR GOAL WAS TO CREATE INNOVATIVE COMMERCIAL MARKET-BASED
SOLUTION AND ENSURE THESE SERVICES ACTUALLY IMPROVE THE LIVES OF THE END-USERS.
FOR THIS PROJECT WE PICKED COMBINATION OF DESIGN THINKING & HUMAN-CENTERED DESIGN AS GENERAL APPROACH.

VISUAL REF-S

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SEATS LAYOUT x SCREENS

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SEATS LAYOUT x SCREENS

 

 

Designing an automotive in-car experience is rather different from other types of digital products.
Our solution required an interface that would be attuned to immensely diverse needs of users and solve potential problems seamlessly.
Layout separated into 5 parts – main focus area (50% of full screen) and four secondary screens (12,5% of the full screen).
Users can shift content between the areas to put more focus on a specific feature.
For feedback of voice interaction there is a visual appearance of an AI-based voice assistant in the center of the screen.
Hardware-wise this is just a normal touch screen. To minimize influence of the shaking effect which you can experience
by using your mobile device in public transport, traffic, or on low-quality roads, it has a touch bar screen on the top right corner side
to emulate the scroll wheel controller as old good Blackberry devices had before and back butto
n.

04

ESTIMATED TIME OF ARRIVAL & NAVIGATION

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42%


of the mileage driven in Europe could be
covered by autonomous vehicles in 2030

MULTIMEDIA

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ASSISTANT

 

 

One of the one important aspects of in-car experience is the advanced artificial intelligence.
System is capable of learning the preferences of the user—climate control, music preferences, etc. and give suggestion
such as optimal route or daily schedule planning by managing your calendar and setting reminders.
Onboard system is also syncing with user’s personal mobile device and user still in control of amount of data to share with AI.
We paid a lot attention for conversational design, so user can access all functionality by voice or text.

07


62%


Of consumers are willing to submit data to AI
to have better experiences with businesses  

08

CONVERSATIONS

09


52%


Of all customer service interactions globally
is expected to be fully powered by AI by 2021
 

COMFORT SETTINGS

10

CALENDAR

11

DASHBOARD

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Let’s talk – hello@firstsquad.one
We’re always open for a chat,
so get in touch to find out how we can help

TOM FORD X. BRAND IDENTITY AND LOGO
FOR TECHWEAR COLLECTION

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